The pandemic put pressure on brands and consumers alike to go digital-first. And Salesforce research shows that more than half of consumers will prefer a competitor that offers more personalized, meaningful experiences on their preferred channel. How can healthcare organizations connect patient and member interactions across their various channels to create the personalized relationships consumers want? Salesforce’s Marketing Cloud Customer Data Platform helps healthcare marketers capture, unify, segment and activate patient and member data to create the kind of unified, truly personalized experiences that earn loyalty and trust.
Explore how Salesforce’s Marketing Cloud Customer Data Platform empowers healthcare marketers to:
- Stay compliant with ISA, SOC, HIPAA and even GDPR and CCPA
- Reconcile customer identities from different systems, applications, clouds and even warehouses
- Use unified customer profiles to make every interaction personalized and relevant to the customer
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