The healthcare IT buyer’s journey is evolving—are you keeping up?
The HIMSS HIT Buyer’s Survey provides in-depth analysis of how today’s healthcare IT decision-makers evaluate and select technology solutions. Based on responses from 211 healthcare executives, this report uncovers key trends that can help you refine your marketing strategy and better engage buyer collectives.
Inside the Report:
✔ Who makes up the modern healthcare IT buyer collective
✔ The content and resources buyers trust most during procurement
✔ The shift toward shorter buying cycles and what it means for vendors
✔ The top criteria buyers use to evaluate IT solutions
